The Department of Tourism (DOT) has launched the “Meet You in Iloilo” campaign as the city is primed to be the next big convention or MICE (meetings, incentives, conventions and exhibitions) destination in the region.
The National Tourism Development Plan has also identified Iloilo City as a priority tourism development area.
Iloilo proved itself as an ideal site for MICE growth given the city’s seamless infrastructure ranging from its gateways – both airport and seaport – to wide highways and modern business parks.
Iloilo hopes to add more international flights to the province. It is also looking forward to International Container Terminal Services Inc.’s construction and operation of a cruise ship passenger terminal in Iloilo as part of the P8.7 billion bid to upgrade and operate the port of Iloilo.
In 2017 and 2018, Iloilo hosted a total of 46,000 participants in various meetings, conventions, trade fairs and exhibits. For the first half of 2019, ICON was host to 80,000 MICE participants
The Jaro Belfry was built in 1744 primarily for religious purposes but it also became handy as a military watch tower and as a clock tower
Jaro Cathedral, formally known as Jaro Metropolitan Cathedral and the National Shrine of Our Lady of the Candles (Spanish: Santuario Nacional de Nuestra Señora de la Candelaria), is the seat of the Roman Catholic Archdiocese of Jaro. It is located in the district of Jaro in Iloilo City, Iloilo, on the island of Panay in the Philippines. It was placed under the patronage of Saint Elizabeth of Hungary.[
Tourism Secretary Bernadette Romulo-Puyat speaks before the audience during the launching of the Iloilo City MICE (meetings, incentive travels, conferences/conventions, exhibitions/events) campaign at Iloilo Convention Center on Thursday (Oct. 10, 2019). With the tagline 'Meet you in Iloilo', the campaign aims to position Iloilo as prime MICE destination.
